Published at Tuesday, December 31st 2019. by Nicolette Lemaire in Color Schemes.
Finding a correct color combination is one of the most important steps in designing a stylish and holistic look. This is why we’re offering you this cheat sheet, so you’ll always hit the bullseye when choosing clothes and interior decor.
Say you want to inspire your audience – or make them feel happy or calm. Using the right color combinations can reinforce your intentions. Brands need to think about color combinations across many areas like logos, websites, marketing materials, merchandise, and social media. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations. Ensure brand consistency by documenting which colors and combinations people should use. Document commonly used colors and hex codes in an internal wiki.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
A combination of 4 colors that are equidistant from each other on the color circle. In this case, the colors differ from each other in tone, but are also complementary. This creates a dynamic, vivid, and playful effect. An example: violet, orange-red, yellow, blue-green.
Pacific Coast is deep, yet not overbearing, and complements the subtle tone of Living Coral. Atypical to most shades of blue, there is almost a certain warmth to it. This only serves to enhance the calm yet energetic vibe of Living Coral.
We’ve been used to associate this dark shade of blue with the uniforms of the navy officers and thus with the qualified and skilled establishments. Actually, dark blue has been used as a color for the navy officer uniform since 1748 when the British Royal Navy introduced it for the first time.
A walk through the theory of colors and a look at our list of 40 curated color palettes will provide you with all the knowledge you need to start designing a fantastic banner today.
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