Published at Tuesday, 31 December 2019. Color Schemes. By Rosamonde Mallet.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
Complementary (also known as supplementary or contrasting) colors are colors that sit opposite of each other on the color circle. The combination of such colors creates a vivid and energizing effect, especially at maximum saturation.
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