Published at Tuesday, 31 December 2019. Color Schemes. By Rosamonde Mallet.
The 2019 Pan tone Color of the Year is Living Coral. It’s a lively, nourishing color that has a youthful flavor to it. When combined with the refreshing blue of Pacific Coast, it evokes images of the ocean floor and a vibrant seabed filled with coral.
Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. No wonder Airbnb used this palette for their display ads. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.
So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands and appeal to online users to click the button. No worries, things are not as complicated as they seem!
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