Published at Tuesday, 31 December 2019. Color Schemes. By Rosamonde Mallet.
The beauty of this particular pair is that the two individual shades are cool and modern. The exuberant orange red sets off the purple undertones of the pink. Include white to keep it crisp.
One of the first things you should do if you want to step up your creative game is to get confident about choosing color combinations. Knowing what colors go together is a skill in itself and it can have a positive impact on all areas of your life.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
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