Published at Tuesday, 31 December 2019. Color Schemes. By Rosamonde Mallet.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
Color knowledge can help you to make better choices in terms of buying clothes, shoes, decorating your home, even everyday communication! Life, in general, can be easier when you know what color goes with what.
Complementary (also known as supplementary or contrasting) colors are colors that sit opposite of each other on the color circle. The combination of such colors creates a vivid and energizing effect, especially at maximum saturation.
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