Published at Tuesday, 31 December 2019. Color Schemes. By Rosamonde Mallet.
In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which includes colors, typography, icons and information architecture.
Dynamic color combinations like this one can be employed in so many different places, such is its unobtrusive nature. It’s relaxing to look at and can create a laid back vibe wherever it is featured.
Purple works well for marketing because it is so vibrant and pops off the page. This is one of the reasons why we chose it as our primary brand color! It is also super versatile and goes well with many other colors, such as green, red and orange. But for a really cool color combination, try matching it with this warm pink/nude color. This particular shade is sophisticated and understated and gives balance to the rich and robust purple.
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