Published at Tuesday, 31 December 2019. Color Schemes. By Rosamonde Mallet.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
This is a surprisingly cool color combination because it is unexpected. This sorbet mint is fresh, zingy and very much on-trend. Pastels have been prominent for some time now and show no signs of diminishing. The inky navy color is deep, rich and almost masculine. When they converge the result is interesting and elegant.
Black and white often features in interior design when the desired impact is to be modern and crisp. Inject primary or neon colors to black and white for a funky finish.
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