Published at Tuesday, 31 December 2019. Color Schemes. By Rosamonde Mallet.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
This is a scheme that includes one primary and two complementary colors, plus an additional color that highlights the accents. An example: blue-green, blue-violet, orange-red, orange-yellow.
Purple works well for marketing because it is so vibrant and pops off the page. This is one of the reasons why we chose it as our primary brand color! It is also super versatile and goes well with many other colors, such as green, red and orange. But for a really cool color combination, try matching it with this warm pink/nude color. This particular shade is sophisticated and understated and gives balance to the rich and robust purple.
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