Published at Tuesday, 31 December 2019. Color Schemes. By Rosamonde Mallet.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
This is a scheme that includes one primary and two complementary colors, plus an additional color that highlights the accents. An example: blue-green, blue-violet, orange-red, orange-yellow.
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