Published at Tuesday, December 31st 2019. by Gabrielle Martinez in Color Schemes.
Greenery: a light, bright grass green, really planted the seeds for this year’s version to develop. This year’s trending color combination shows how green has matured into something more edgy and dark. The moody Forest Green can almost look black in some lights but it is lifted by the refined tones of the Moss Green.
Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. No wonder Airbnb used this palette for their display ads. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.
A Triad is a combination of 3 colors that are equidistant from each other on the color circle. It produces a high contrast effect while preserving ’harmony.’ Such a composition looks vibrant even when you use pale and unsaturated colors.
As we move further into the digital age, there is a growing effort to keep our feet planted in the real world. As stress and pressure increases, there’s more emphasis than ever to embrace the natural, wholesome and healthy aspects of life. In 2017, the Pan tone Color of the Year was called Greenery and it truly reflected this movement.
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
A variation on the complementary color combination. In this case, you take one primary color and two complementary ones (the colors that lie on both sides of the primary color’s antipodes on the color circle). The effect created by such a scheme is just as contrasting as the one before but slightly less intense. If you feel confident about using the complementary scheme, use the split complementary instead.
Black and white often features in interior design when the desired impact is to be modern and crisp. Inject primary or neon colors to black and white for a funky finish.
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