Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
When it comes to classic color combinations, it doesn’t get any more timeless than black and white. But timeless doesn’t mean stagnant. From looking at 2020’s trend predictions, we can see that black and white is going to be huge.
In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which includes colors, typography, icons and information architecture.
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