Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
This green on green falls in to the same category as the monochromatic color scheme above, but it is much easier to work with (especially in the natural tones). For interior design, this combination works well next to wood. In fashion, it looks expensive, especially when worn with metallic (use rose gold for extra trendy points!). Green is also gender neutral and suits most skin tones and hair colors.
Further, they used white and black to balance this sweet indulgence and twist the ad a bit into a more serious atmosphere. White balances the feast while black introduces an element of premium treats.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
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