Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
This is a surprisingly cool color combination because it is unexpected. This sorbet mint is fresh, zingy and very much on-trend. Pastels have been prominent for some time now and show no signs of diminishing. The inky navy color is deep, rich and almost masculine. When they converge the result is interesting and elegant.
Say you want to inspire your audience – or make them feel happy or calm. Using the right color combinations can reinforce your intentions. Brands need to think about color combinations across many areas like logos, websites, marketing materials, merchandise, and social media. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations. Ensure brand consistency by documenting which colors and combinations people should use. Document commonly used colors and hex codes in an internal wiki.
Orange is the happy marriage of yellow and red and it conveys warmth, positivity, joy, and enthusiasm.
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