Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
And, if you were wondering what’s with the pink button, here’s the answer: first of all the color’s official name is Wild Watermelon and second, it adds playfulness to the scenery.
This is a scheme that includes one primary and two complementary colors, plus an additional color that highlights the accents. An example: blue-green, blue-violet, orange-red, orange-yellow.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
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