Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands and appeal to online users to click the button. No worries, things are not as complicated as they seem!
A variation on the complementary color combination. In this case, you take one primary color and two complementary ones (the colors that lie on both sides of the primary color’s antipodes on the color circle). The effect created by such a scheme is just as contrasting as the one before but slightly less intense. If you feel confident about using the complementary scheme, use the split complementary instead.
When trying to find your ideal color combination, start off with just two colors and then add more to the mix if you need to. In many cases, using only two colors can be just as effective as a larger palette. Here are some of the best two-color color combinations around.
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