Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
Purple is a strong and powerful color with positive connotations like magic, luxury and creativity. For such an attention grabbing color, it’s still surprisingly uncommon. In fashion and interiors it tends to be used sparingly, but if there was ever a time to go crazy with purple, it is now.
Individually, they can be overwhelming in large doses, but when placed side-by-side the two colors enhance each other. From a visual perspective, black becomes darker and white is highlighted. The results are clean, crisp and contemporary. Black and white is popular in all areas of design. Graphic designers and marketers use it to deliver powerful and clear messages, and it is a staple part of the fashion industry.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
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