Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
Dynamic color combinations like this one can be employed in so many different places, such is its unobtrusive nature. It’s relaxing to look at and can create a laid back vibe wherever it is featured.
Let’s start with business. Once you gain an understanding of what different colors mean, you’ll see how they can influence perceptions. You can then use this to your advantage. If you want to make your audience feel something, color can help to achieve this. And it remains the same whether you are choosing colors for a flyer, a business card or choosing the perfect color combination for your website.
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