Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
Individually, they can be overwhelming in large doses, but when placed side-by-side the two colors enhance each other. From a visual perspective, black becomes darker and white is highlighted. The results are clean, crisp and contemporary. Black and white is popular in all areas of design. Graphic designers and marketers use it to deliver powerful and clear messages, and it is a staple part of the fashion industry.
In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which includes colors, typography, icons and information architecture.
Traditionally gray has a reputation of being flat or dreary, and there are times when that still applies (clouds, I’m looking at you!). But grays status has been elevated of late, and now it is synonymous with sophistication.
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