Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
Pacific Coast is deep, yet not overbearing, and complements the subtle tone of Living Coral. Atypical to most shades of blue, there is almost a certain warmth to it. This only serves to enhance the calm yet energetic vibe of Living Coral.
Let’s start with business. Once you gain an understanding of what different colors mean, you’ll see how they can influence perceptions. You can then use this to your advantage. If you want to make your audience feel something, color can help to achieve this. And it remains the same whether you are choosing colors for a flyer, a business card or choosing the perfect color combination for your website.
Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. No wonder Airbnb used this palette for their display ads. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.
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