Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
And, if you were wondering what’s with the pink button, here’s the answer: first of all the color’s official name is Wild Watermelon and second, it adds playfulness to the scenery.
Forget orange – gray is definitely the new black. Sales in gray kitchens, cars and clothes have soared in recent years because it is such an adaptable neutral. Gray can be warm or cool, hard or soft, it is exceptionally versatile and flattering.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
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