Published at Tuesday, 31 December 2019. Color Schemes. By Gabrielle Martinez.
This is a combination of 2 to 5 (ideally 2 to 3) colors that are to each other on the color circle. It creates a calming, likeable impression. Here’s an example of combining analogous muted colors: yellow-orange, yellow, yellow-green, green, blue-green.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which includes colors, typography, icons and information architecture.
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