Published at Tuesday, 31 December 2019. Color Schemes. By Gala Pascal.
Further, they used white and black to balance this sweet indulgence and twist the ad a bit into a more serious atmosphere. White balances the feast while black introduces an element of premium treats.
A Triad is a combination of 3 colors that are equidistant from each other on the color circle. It produces a high contrast effect while preserving ’harmony.’ Such a composition looks vibrant even when you use pale and unsaturated colors.
Complementary (also known as supplementary or contrasting) colors are colors that sit opposite of each other on the color circle. The combination of such colors creates a vivid and energizing effect, especially at maximum saturation.
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