Published at Tuesday, 31 December 2019. Color Schemes. By Gala Pascal.
Let’s start with business. Once you gain an understanding of what different colors mean, you’ll see how they can influence perceptions. You can then use this to your advantage. If you want to make your audience feel something, color can help to achieve this. And it remains the same whether you are choosing colors for a flyer, a business card or choosing the perfect color combination for your website.
Black is also the color of nobility and elegance. But Adobe doesn’t play the game of the elites here. The trick is that Adobe is playing with concepts, by playing with colors and fonts: young generation (red, blue), education (dark blue), skills, the aspiration to high-class (black).
The 2019 Pan tone Color of the Year is Living Coral. It’s a lively, nourishing color that has a youthful flavor to it. When combined with the refreshing blue of Pacific Coast, it evokes images of the ocean floor and a vibrant seabed filled with coral.
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