Published at Tuesday, 31 December 2019. Color Schemes. By Gala Pascal.
Individually, they can be overwhelming in large doses, but when placed side-by-side the two colors enhance each other. From a visual perspective, black becomes darker and white is highlighted. The results are clean, crisp and contemporary. Black and white is popular in all areas of design. Graphic designers and marketers use it to deliver powerful and clear messages, and it is a staple part of the fashion industry.
As we move further into the digital age, there is a growing effort to keep our feet planted in the real world. As stress and pressure increases, there’s more emphasis than ever to embrace the natural, wholesome and healthy aspects of life. In 2017, the Pan tone Color of the Year was called Greenery and it truly reflected this movement.
A combination of 4 colors that are equidistant from each other on the color circle. In this case, the colors differ from each other in tone, but are also complementary. This creates a dynamic, vivid, and playful effect. An example: violet, orange-red, yellow, blue-green.
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