Published at Tuesday, 31 December 2019. Color Schemes. By Baylee Leveque.
The 2019 Pan tone Color of the Year is Living Coral. It’s a lively, nourishing color that has a youthful flavor to it. When combined with the refreshing blue of Pacific Coast, it evokes images of the ocean floor and a vibrant seabed filled with coral.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
Let’s start with business. Once you gain an understanding of what different colors mean, you’ll see how they can influence perceptions. You can then use this to your advantage. If you want to make your audience feel something, color can help to achieve this. And it remains the same whether you are choosing colors for a flyer, a business card or choosing the perfect color combination for your website.
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