Published at Tuesday, 31 December 2019. Color Schemes. By Baylee Leveque.
Say you want to inspire your audience – or make them feel happy or calm. Using the right color combinations can reinforce your intentions. Brands need to think about color combinations across many areas like logos, websites, marketing materials, merchandise, and social media. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations. Ensure brand consistency by documenting which colors and combinations people should use. Document commonly used colors and hex codes in an internal wiki.
This is a scheme that includes one primary and two complementary colors, plus an additional color that highlights the accents. An example: blue-green, blue-violet, orange-red, orange-yellow.
A walk through the theory of colors and a look at our list of 40 curated color palettes will provide you with all the knowledge you need to start designing a fantastic banner today.
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