Published at Tuesday, 31 December 2019. Color Schemes. By Baylee Leveque.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
A walk through the theory of colors and a look at our list of 40 curated color palettes will provide you with all the knowledge you need to start designing a fantastic banner today.
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