Published at Tuesday, June 11th 2019. by Vignette Marie in Color Schemes.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
As such, Amazon found it suitable for the joy of the shopping fever.
The beauty of this particular pair is that the two individual shades are cool and modern. The exuberant orange red sets off the purple undertones of the pink. Include white to keep it crisp.
Let’s start with business. Once you gain an understanding of what different colors mean, you’ll see how they can influence perceptions. You can then use this to your advantage. If you want to make your audience feel something, color can help to achieve this. And it remains the same whether you are choosing colors for a flyer, a business card or choosing the perfect color combination for your website.
Another combination that challenges the rules is this tomato red and dusky pink. Red and pink can sometimes be an eye-watering combination, and not in a good way! But it can work – the important thing to get right is the balance of tones.
Is there anything more uplifting than a bright burst of turquoise? It is such a refreshing color that conjures up images of tropical waters and sunny skies. Turquoise is also unique in that it manages to be serene and idyllic as well as vivid and dramatic.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
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