Published at Tuesday, 31 December 2019. Color Schemes. By Galla Masse.
When it comes to classic color combinations, it doesn’t get any more timeless than black and white. But timeless doesn’t mean stagnant. From looking at 2020’s trend predictions, we can see that black and white is going to be huge.
A combination of 4 colors that are equidistant from each other on the color circle. In this case, the colors differ from each other in tone, but are also complementary. This creates a dynamic, vivid, and playful effect. An example: violet, orange-red, yellow, blue-green.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
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