Published at Tuesday, 31 December 2019. Color Schemes. By Galla Masse.
We’ve been used to associate this dark shade of blue with the uniforms of the navy officers and thus with the qualified and skilled establishments. Actually, dark blue has been used as a color for the navy officer uniform since 1748 when the British Royal Navy introduced it for the first time.
As we move further into the digital age, there is a growing effort to keep our feet planted in the real world. As stress and pressure increases, there’s more emphasis than ever to embrace the natural, wholesome and healthy aspects of life. In 2017, the Pan tone Color of the Year was called Greenery and it truly reflected this movement.
So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands and appeal to online users to click the button. No worries, things are not as complicated as they seem!
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