Published at Tuesday, 31 December 2019. Color Schemes. By Galla Masse.
So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands and appeal to online users to click the button. No worries, things are not as complicated as they seem!
This is a combination of 2 to 5 (ideally 2 to 3) colors that are to each other on the color circle. It creates a calming, likeable impression. Here’s an example of combining analogous muted colors: yellow-orange, yellow, yellow-green, green, blue-green.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
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