Published at Tuesday, 31 December 2019. Color Schemes. By Galla Masse.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
The combination works because it creates ultimate balance. Black is strong and dominant and white is peaceful and pure. From a tonal point of view they are polar opposites, but it is this contrast that makes black and white so effective together.
We can’t talk about trending colors without having Ultra Violet near the top of the list. This vivid, bold shade was the Pan tone Color of 2018 and it will continue to feature the next 12 months too.
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