Published at Tuesday, 31 December 2019. Color Schemes. By Galla Masse.
Red and pink are also a monochromatic color scheme which makes for a complementary palette. Monochromatic means that they exist in the same color family. White, gray or black can be added to the base hue, which in this case is red. Mixing these together can create a variety of tints, shades and tones, such as pink.
This twosome is successful because neither are vying for attention. They are close in terms of saturation – or in non-designer jargon – the shade intensity. If either, or both, were brighter they would clash.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
Any content, trademark’s, or other material that might be found on the Amykremerforcongress website that is not Amykremerforcongress’s property remains the copyright of its respective owner/s. In no way does Amykremerforcongress claim ownership or responsibility for such items, and you should seek legal consent for any use of such materials from its owner.
Copyright © 2020 Amykremerforcongress. All Rights Reserved.