Published at Tuesday, 31 December 2019. Color Schemes. By Galla Masse.
Black is also the color of nobility and elegance. But Adobe doesn’t play the game of the elites here. The trick is that Adobe is playing with concepts, by playing with colors and fonts: young generation (red, blue), education (dark blue), skills, the aspiration to high-class (black).
A variation on the complementary color combination. In this case, you take one primary color and two complementary ones (the colors that lie on both sides of the primary color’s antipodes on the color circle). The effect created by such a scheme is just as contrasting as the one before but slightly less intense. If you feel confident about using the complementary scheme, use the split complementary instead.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
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