Published at Tuesday, 31 December 2019. Color Schemes. By Pierrette Gauthier.
Further, they used white and black to balance this sweet indulgence and twist the ad a bit into a more serious atmosphere. White balances the feast while black introduces an element of premium treats.
Dynamic color combinations like this one can be employed in so many different places, such is its unobtrusive nature. It’s relaxing to look at and can create a laid back vibe wherever it is featured.
This is a combination of 2 to 5 (ideally 2 to 3) colors that are to each other on the color circle. It creates a calming, likeable impression. Here’s an example of combining analogous muted colors: yellow-orange, yellow, yellow-green, green, blue-green.
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