Published at Tuesday, 31 December 2019. Color Schemes. By Pierrette Gauthier.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
The combination works because it creates ultimate balance. Black is strong and dominant and white is peaceful and pure. From a tonal point of view they are polar opposites, but it is this contrast that makes black and white so effective together.
Dynamic color combinations like this one can be employed in so many different places, such is its unobtrusive nature. It’s relaxing to look at and can create a laid back vibe wherever it is featured.
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