Published at Tuesday, 31 December 2019. Color Schemes. By Pierrette Gauthier.
Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. No wonder Airbnb used this palette for their display ads. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.
A walk through the theory of colors and a look at our list of 40 curated color palettes will provide you with all the knowledge you need to start designing a fantastic banner today.
A combination of 4 colors that are equidistant from each other on the color circle. In this case, the colors differ from each other in tone, but are also complementary. This creates a dynamic, vivid, and playful effect. An example: violet, orange-red, yellow, blue-green.
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