Published at Tuesday, 31 December 2019. Color Schemes. By Laurel Deschamps.
Traditionally gray has a reputation of being flat or dreary, and there are times when that still applies (clouds, I’m looking at you!). But grays status has been elevated of late, and now it is synonymous with sophistication.
A combination of 4 colors that are equidistant from each other on the color circle. In this case, the colors differ from each other in tone, but are also complementary. This creates a dynamic, vivid, and playful effect. An example: violet, orange-red, yellow, blue-green.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
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