Published at Tuesday, December 31st 2019. by Gala Pascal in Color Schemes.
The combination works because it creates ultimate balance. Black is strong and dominant and white is peaceful and pure. From a tonal point of view they are polar opposites, but it is this contrast that makes black and white so effective together.
Say you want to inspire your audience – or make them feel happy or calm. Using the right color combinations can reinforce your intentions. Brands need to think about color combinations across many areas like logos, websites, marketing materials, merchandise, and social media. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations. Ensure brand consistency by documenting which colors and combinations people should use. Document commonly used colors and hex codes in an internal wiki.
When trying to find your ideal color combination, start off with just two colors and then add more to the mix if you need to. In many cases, using only two colors can be just as effective as a larger palette. Here are some of the best two-color color combinations around.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
A variation on the complementary color combination. In this case, you take one primary color and two complementary ones (the colors that lie on both sides of the primary color’s antipodes on the color circle). The effect created by such a scheme is just as contrasting as the one before but slightly less intense. If you feel confident about using the complementary scheme, use the split complementary instead.
Pacific Coast is deep, yet not overbearing, and complements the subtle tone of Living Coral. Atypical to most shades of blue, there is almost a certain warmth to it. This only serves to enhance the calm yet energetic vibe of Living Coral.
This green on green falls in to the same category as the monochromatic color scheme above, but it is much easier to work with (especially in the natural tones). For interior design, this combination works well next to wood. In fashion, it looks expensive, especially when worn with metallic (use rose gold for extra trendy points!). Green is also gender neutral and suits most skin tones and hair colors.
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