Published at Tuesday, 31 December 2019. Color Schemes. By Lacina Pons.
So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands and appeal to online users to click the button. No worries, things are not as complicated as they seem!
This is a surprisingly cool color combination because it is unexpected. This sorbet mint is fresh, zingy and very much on-trend. Pastels have been prominent for some time now and show no signs of diminishing. The inky navy color is deep, rich and almost masculine. When they converge the result is interesting and elegant.
Purple is a strong and powerful color with positive connotations like magic, luxury and creativity. For such an attention grabbing color, it’s still surprisingly uncommon. In fashion and interiors it tends to be used sparingly, but if there was ever a time to go crazy with purple, it is now.
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