Published at Tuesday, 31 December 2019. Color Schemes. By Lacina Pons.
Purple works well for marketing because it is so vibrant and pops off the page. This is one of the reasons why we chose it as our primary brand color! It is also super versatile and goes well with many other colors, such as green, red and orange. But for a really cool color combination, try matching it with this warm pink/nude color. This particular shade is sophisticated and understated and gives balance to the rich and robust purple.
Black is also the color of nobility and elegance. But Adobe doesn’t play the game of the elites here. The trick is that Adobe is playing with concepts, by playing with colors and fonts: young generation (red, blue), education (dark blue), skills, the aspiration to high-class (black).
Red and pink are also a monochromatic color scheme which makes for a complementary palette. Monochromatic means that they exist in the same color family. White, gray or black can be added to the base hue, which in this case is red. Mixing these together can create a variety of tints, shades and tones, such as pink.
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