Published at Tuesday, 31 December 2019. Color Schemes. By Lacina Pons.
Purple is a strong and powerful color with positive connotations like magic, luxury and creativity. For such an attention grabbing color, it’s still surprisingly uncommon. In fashion and interiors it tends to be used sparingly, but if there was ever a time to go crazy with purple, it is now.
Finding a correct color combination is one of the most important steps in designing a stylish and holistic look. This is why we’re offering you this cheat sheet, so you’ll always hit the bullseye when choosing clothes and interior decor.
Say you want to inspire your audience – or make them feel happy or calm. Using the right color combinations can reinforce your intentions. Brands need to think about color combinations across many areas like logos, websites, marketing materials, merchandise, and social media. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations. Ensure brand consistency by documenting which colors and combinations people should use. Document commonly used colors and hex codes in an internal wiki.
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