Published at Tuesday, 31 December 2019. Color Schemes. By Reine Guillaume.
One of the first things you should do if you want to step up your creative game is to get confident about choosing color combinations. Knowing what colors go together is a skill in itself and it can have a positive impact on all areas of your life.
Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. No wonder Airbnb used this palette for their display ads. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.
We’ve been used to associate this dark shade of blue with the uniforms of the navy officers and thus with the qualified and skilled establishments. Actually, dark blue has been used as a color for the navy officer uniform since 1748 when the British Royal Navy introduced it for the first time.
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