Published at Tuesday, 31 December 2019. Color Schemes. By Reine Guillaume.
Say you want to inspire your audience – or make them feel happy or calm. Using the right color combinations can reinforce your intentions. Brands need to think about color combinations across many areas like logos, websites, marketing materials, merchandise, and social media. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations. Ensure brand consistency by documenting which colors and combinations people should use. Document commonly used colors and hex codes in an internal wiki.
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
A Triad is a combination of 3 colors that are equidistant from each other on the color circle. It produces a high contrast effect while preserving ’harmony.’ Such a composition looks vibrant even when you use pale and unsaturated colors.
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