Published at Tuesday, 31 December 2019. Color Schemes. By Reine Guillaume.
Purple works well for marketing because it is so vibrant and pops off the page. This is one of the reasons why we chose it as our primary brand color! It is also super versatile and goes well with many other colors, such as green, red and orange. But for a really cool color combination, try matching it with this warm pink/nude color. This particular shade is sophisticated and understated and gives balance to the rich and robust purple.
A Triad is a combination of 3 colors that are equidistant from each other on the color circle. It produces a high contrast effect while preserving ’harmony.’ Such a composition looks vibrant even when you use pale and unsaturated colors.
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
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