Published at Tuesday, 31 December 2019. Color Schemes. By Reine Guillaume.
Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. No wonder Airbnb used this palette for their display ads. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.
Black is also the color of nobility and elegance. But Adobe doesn’t play the game of the elites here. The trick is that Adobe is playing with concepts, by playing with colors and fonts: young generation (red, blue), education (dark blue), skills, the aspiration to high-class (black).
To really add a bit of personality and confidence, pair a deep shade of gray with a spirited splash of lime. This zesty shade is an important trend for 2020, but it should be used with caution! Lime green can be garish on its own, it can also be harsh worn on anything lighter than caramel skin tones. But when applied well it makes a striking statement. This edgy color combination is our personal favorite here at Design Wizard!
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