Published at Tuesday, December 31st 2019. by Rosamonde Mallet in Color Schemes.
This twosome is successful because neither are vying for attention. They are close in terms of saturation – or in non-designer jargon – the shade intensity. If either, or both, were brighter they would clash.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
Forget orange – gray is definitely the new black. Sales in gray kitchens, cars and clothes have soared in recent years because it is such an adaptable neutral. Gray can be warm or cool, hard or soft, it is exceptionally versatile and flattering.
Technically the tones should conflict, but in reality the subdued rich navy offers a solid base for the vivacious mint. The darker hue acts as an anchor without being stark. This palette would be wonderful when worn together or as a living room or bedroom color scheme. The colors also work particularly well when used in typography.
As such, Amazon found it suitable for the joy of the shopping fever.
A walk through the theory of colors and a look at our list of 40 curated color palettes will provide you with all the knowledge you need to start designing a fantastic banner today.
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