Published at Tuesday, December 31st 2019. by Adilene Brun in Color Schemes.
Say you want to inspire your audience – or make them feel happy or calm. Using the right color combinations can reinforce your intentions. Brands need to think about color combinations across many areas like logos, websites, marketing materials, merchandise, and social media. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations. Ensure brand consistency by documenting which colors and combinations people should use. Document commonly used colors and hex codes in an internal wiki.
When trying to find your ideal color combination, start off with just two colors and then add more to the mix if you need to. In many cases, using only two colors can be just as effective as a larger palette. Here are some of the best two-color color combinations around.
Is there anything more uplifting than a bright burst of turquoise? It is such a refreshing color that conjures up images of tropical waters and sunny skies. Turquoise is also unique in that it manages to be serene and idyllic as well as vivid and dramatic.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which includes colors, typography, icons and information architecture.
Further, they used white and black to balance this sweet indulgence and twist the ad a bit into a more serious atmosphere. White balances the feast while black introduces an element of premium treats.
Orange is the happy marriage of yellow and red and it conveys warmth, positivity, joy, and enthusiasm.
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