Published at Tuesday, December 31st 2019. by Nadeen Chevalier in Color Schemes.
Complementary (also known as supplementary or contrasting) colors are colors that sit opposite of each other on the color circle. The combination of such colors creates a vivid and energizing effect, especially at maximum saturation.
Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. No wonder Airbnb used this palette for their display ads. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.
Black is also the color of nobility and elegance. But Adobe doesn’t play the game of the elites here. The trick is that Adobe is playing with concepts, by playing with colors and fonts: young generation (red, blue), education (dark blue), skills, the aspiration to high-class (black).
Greenery: a light, bright grass green, really planted the seeds for this year’s version to develop. This year’s trending color combination shows how green has matured into something more edgy and dark. The moody Forest Green can almost look black in some lights but it is lifted by the refined tones of the Moss Green.
The beauty of this particular pair is that the two individual shades are cool and modern. The exuberant orange red sets off the purple undertones of the pink. Include white to keep it crisp.
As we move further into the digital age, there is a growing effort to keep our feet planted in the real world. As stress and pressure increases, there’s more emphasis than ever to embrace the natural, wholesome and healthy aspects of life. In 2017, the Pan tone Color of the Year was called Greenery and it truly reflected this movement.
To really add a bit of personality and confidence, pair a deep shade of gray with a spirited splash of lime. This zesty shade is an important trend for 2020, but it should be used with caution! Lime green can be garish on its own, it can also be harsh worn on anything lighter than caramel skin tones. But when applied well it makes a striking statement. This edgy color combination is our personal favorite here at Design Wizard!
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